With over a decade of experience spanning film direction, social media management, and digital strategy, I bring a wealth of expertise in creating compelling narratives and executing impactful campaigns. Beginning as a Content Specialist for the Oshawa Generals Hockey Club, I refined my videography skills and contributed to engaging content that enhanced viewer engagement both on and off the ice. This experience laid the groundwork for roles like a Social Content Coordinator at the Canadian Football League, where I developed innovative multi-platform content strategies that surpassed performance goals and significantly boosted follower growth on Instagram.

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As Digital Content Manager for the Toronto Argonauts under Maple Leaf Sports and Entertainment, I led the team's digital content strategy across social platforms, achieving substantial increases in TikTok followers and video views. I directed high-budget hero shoots and pioneered new content series that amplified brand visibility and engagement. My tenure also included collaboration on content creation for renowned sports franchises like the Toronto Maple Leafs and Toronto Raptors, leveraging strategic insights to drive digital growth and audience interaction.

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Throughout my career, I've developed a passion for leveraging storytelling and data-driven strategies to drive business growth. From managing global social media channels at Narcity Media to spearheading digital initiatives at Maple Leaf Sports and Entertainment, I focus on delivering impactful content that resonates with audiences and achieves measurable results. I take pride in developing innovative campaigns and forging strategic partnerships that elevate brand visibility and drive meaningful engagement in the digital landscape.